Published by: MSN | FEB 28, 2024

We all love the feel of a soft cashmere scarf around our necks. There is nothing like the look and feel of silk shrouding our bodies, and there is little better than the soft wool sweater on a chilly fall day. Then, of course, there is our favorite gym shirt that wicks away sweat, keeping us dry and comfy. Ahh….

That dreamy allusion comes to a screeching halt when we think of how the fibers for our favorite textiles are acquired, collected and processed and even when it is put through a washing machine. But it doesn’t have to. We can again cue the soft piano music and once again dream of luxury fabrics thanks to the team at ettitude and their CleanBamboo® lyocell. They have innovated luxury textiles that look and feel like traditional favorites but that are ethically and sustainably sourced and processed. What great news!

Amanda Turner, VP of Product & Innovation at ettitude, shares some of the gravest concerns with traditional textiles. “The biggest issue is the use of synthetics and animal fibers such as wool, cashmere and leather. We are a solution for brands who want, or are required because of regulations, to utilize alternative textiles that can look as beautiful and perform as well but be plant-based.”

Read the full article here.