ettitude: Blending Style, Comfort, and Sustainability for A Great Night Sleep

Published by: Apparel Innovative | April 25th, 2024

Amanda Turner is an innovator in sustainable, performance materials with 20 years of experience in fashion and consumer goods. She is the VP of Product and Impact at ettitude, driving innovation and development of ettitude’s home goods brand and its textile business. ettitude is a material innovation company with a commitment to dramatically reduce the harmful environmental impact of textiles with its proprietary CleanBamboo® fibers.

Amanda works at the cutting edge of material innovation with ettitude. Her love for the brand’s products and alignment with the company’s values guides her work. Co-founded by Phoebe Yu and Kat Dey, ettitude creates “next-gen fabrics and products that reduce our impact and support your health and the health of the planet.” ettitude is in the business of selling home goods: luxurious bedding, bath products, and the occasional apparel line. However, If you ask Amanda, her work goes beyond overseeing the development of home goods products. ettitude has the potential to have a “much larger impact and be able to help brands hit their sustainability goals.” Environmental impact is at the core of the brand’s identity.

The brand’s products are made possible by their CleanBamboo® lyocell fibers, offering the perfect mix of quality and sustainability. In my conversation with Amanda, we reflect on the quality and performance of ettitude’s CleanBamboo® fibers, the importance of extending the life of products, and the brand’s new venture as a B2B textile supplier.

Read the full article here.

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